TikTok: Global IWD 2021 #WeAreHere
Launching in 8 countries on March 8th 2021, we created a campaign which calls out the gender bias in the music industry, while showing incredible women in music on TikTok who refuse to be defined by the stats. Our campaign spotlights women across the world who are claiming #WeAreHere, we are not hard to find and we are good enough to be heard. We produced films, digital banners, print, social, in-app live performances and a mentorship scheme in collaboration with SheSaid.So which had engagement with renowned artists as well as up and coming women in music. (pitch win)
45” Film
20” Film
Global digital banners
In-App journey
Some campaign success:
In total, 67 pieces of coverage were achieved across 8 markets inc 14 high impact pieces.
Total mentions increased by 158% between 4th-11th March with an earned reach of over 2.3M.
Number 1 trending on TikTok and Twitter.
In the UK alone, we were highlighted by The Evening Standard, Music Week, Marketing Week, The Drum, Woman & Home and Elle Magazine.
We gained interaction from Little Mix, Bonnie Tyler, Dua Lipa, Sigrid, Ella Henderson, Kat Burns, Nina Nesbitt, TOKiMONSTA and THE Shania Twain (a personal highlight)!